Ask yourself these questions

• What is your daily business revenue?
• How much revenue would you lose if your business was shutdown for 7-10 days? (Average downtime if victims to a malicious attack)
• What would be the “immediate” impact to your business?
  • Operationally? (i.e. delivery of service/products, communications, manufacturing, etc.)
  • Reputation? (i.e. customer confidence/trust, brand, etc.)
  • Customer loss?
  • Costs? (Recovery)
• What could be the “long term” impact to your business?
  • Operationally? (i.e. production issues, ordering products, etc.)
  • Reputation? (i.e. ability to compete, market share, etc.)
  • Customer loss?
  • Costs? (i.e. Insurance, vendors, contractual changes, etc.)